The challenge
AIMIV is an engineering consultancy specializing in road impact mitigation reports (IMIV, a study Chilean regulations require for projects that affect traffic), transportation modeling and traffic impact studies. The group runs three areas: consulting, construction and the corporate umbrella. The decision that shaped the project was an architectural one: a new brand able to hold all three, and three separate websites, each with its own commercial focus, instead of a single site with sections.
What I did
First the brand, then the websites:
- Managing the full rebranding: new identity, brand manual, business cards and email signatures. Design direction was in the hands of an outside studio; I coordinated the process from start to finish.
- Three WordPress sites: AIMIV Consultores, AIMIV Construcción and Grupo AIMIV, delivered together in August 2023 under the same identity.
- SEO on the main site: structure and content that took the industry’s service keywords to the first position on Google. Five of the seven are still there in 2026.
- Hosting and ongoing maintenance: first for the original site, since 2020, and for all three since delivery, renewed year after year.
Result
The three sites have been in production for three years without needing to be rebuilt, with hosting and maintenance renewed every year. The relationship started in 2020, when I took over hosting for a site that already existed; today it covers the brand, the three sites and their operation. In 2026 the group called again: they asked for a technical and search positioning diagnosis of the main site, which I delivered in August.
The starting point
An engineering group with three business areas, a brand that didn't tell them apart, and no web presence to back up the size of its projects. Its clients are companies and real estate developers who look at how serious a firm is before signing.
