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The problem
The typical recipe for so many WordPress sites: a heavy visual builder, twenty plugins on top, and off you go. It works in the demo. Six months later it loads slowly, two years later nobody can maintain it and it has to be rebuilt. You paid once for the site and you’ll pay again to fix it.
And it isn’t WordPress’s fault; it comes from using it without judgment: putting a builder on a project that called for a custom theme, or rebuilding from scratch one that only needed optimizing. What separates a WordPress site that holds up from one that falls apart is how it’s built on the inside, much more than the logo. And there’s a second problem, phantom scope: vague quotes, milestones nobody can verify, an “almost done” that stretches for months. Without a prior technical diagnosis and a written agreement, there’s no way to know whether a delay is reasonable or negligence.
What I do
- I assess what your project needs instead of applying the same template: a custom theme when speed matters or the site is going to grow; the right builder, well optimized, when what you need is to edit it yourself and launch fast.
- WooCommerce when you sell: catalog, payment methods and checkout that don’t lose sales to slowness or friction. And if you sell B2B, a quote builder for volume orders instead of a cart designed for retail: I’ve built it for industrial distributors. If what you need is to sell online, that project has its own page: WooCommerce online store with Webpay (Transbank’s card gateway, the main one in Chile).
- Real performance: the site loads fast on mobile, not only in the demo. Critical CSS, lightweight images, none of those magic plugins that don’t change the real load time.
- Security from the start: hardening and good practices, rather than a plugin that’s “installed and done”.
- Technical diagnosis and written milestones before starting: what’s in, what’s out, and verifiable weekly progress. No repeated “almost done” without evidence.
What’s left out: if what you need is a system with real business logic, an operations dashboard or integrations that WordPress doesn’t handle well, that’s no longer a site, it’s custom software. I’ll tell you if that’s your case, instead of forcing it into WordPress with plugin after plugin.
WordPress developer, more than a plugin installer
A WordPress programmer with more than ten years of experience: when the site calls for it, I build a custom plugin instead of forcing a combination of generic plugins that don’t fit your case.
And after launch?
A site isn’t delivered and abandoned: it’s maintained. I offer hosting and ongoing maintenance (updates, backups, support and the improvements the business keeps asking for), and it’s the work where the difference shows the most: PetShop MG has been with me for seven years, Comercial Moya for eight, and Grupo AIMIV has renewed year after year since delivery. No lock-in: you take the maintenance with me or with whoever you prefer, with the site documented and yours.
Real case
It’s the work I’ve done the most, and the portfolio shows it: six of the eleven published cases are WordPress development.
Two to start with. Comercial Moya, in business since 1978: a new website with an online quoting system for their B2B catalog, and then the performance work that cut server response time by 92%. And the proof that a well-built site lasts: PetShop MG, seven years of continuous work on the same store, with a rebrand and a redesign along the way and without stopping sales.
The rest is published in detail: Gato Arcano, a new WooCommerce store within a project that multiplied its organic traffic by 20; Grupo AIMIV, three corporate sites under one brand; Mando Electric, B2B e-commerce with an industrial quote builder; and Decogolf, a premium catalog with WhatsApp-assisted sales. The same method for all of them: prior diagnosis, written milestones and verifiable progress.
How I do it
- 01
Diagnosis
I review what the project needs and give you a real time estimate, in stages.
- 02
Build
I build the site with the right approach for your case: a custom theme or a well-optimized builder.
- 03
Delivery
The site in production, with verifiable weekly progress along the way.
What you get
- Your site working, fast on mobile and maintainable, rather than pretty in the demo and fragile afterwards.
- The access credentials and the site under your control, without being tied to me.
- Documentation on how to manage it and what it needs to stay healthy.
- An estimate that's met, with verifiable milestones, instead of an endless 'almost done'.
How much does it cost to build a website?
It depends on the scope, so I don't have a list price: a presence site is not the same as a store with hundreds of products. What I can tell you up front: the cheapest website usually turns out expensive, because two years later it has to be rebuilt. In the free diagnosis I review what you need and give you a real estimate with dates, before you commit to anything.
Will you build it with Elementor or another builder?
If it suits your project, yes, and I leave it well optimized. A builder is a good idea when you need to edit the site yourself and launch fast. When speed matters or the site is going to grow, a custom theme performs better: it doesn't bloat the HTML or tie you to a plugin. I'm not dogmatic about this; I choose based on your case and not on what's easiest for me to build.
How much does it cost to maintain the site afterwards?
Less than you think if it's well built, which is exactly the point. A site built with good judgment needs maintenance (updates, backups, security), but it doesn't keep breaking down. I make it clear what it needs and how often, and you can take the maintenance with me or with whoever you prefer. I don't lock you in.
Isn't it cheaper to do it myself with Wix, Canva or an AI tool?
For something simple, and if you have the time, it might be, honestly. Those tools work for getting by. The difference shows when the site has to sell, load fast, show up on Google and hold up while you edit it without breaking it: that's where 'do it yourself' falls short, and it ends up costing double when it has to be rebuilt.
How long does it take?
It depends on the scope, and that's why we pin it down before starting: in the diagnosis I set milestones with dates, not an 'almost done' that keeps stretching. A presence site takes weeks; a store with a large catalog depends on how many products you have and how organized the information is today.