On this page
The problem
Paying for a campaign and sending the traffic to your home page is the quietest way to lose money on Ads: the ad promises something specific and the home page talks about everything. The person arrives, doesn’t find what they were promised within two seconds, and leaves. The campaign reports clicks while the sales figures stay where they were.
A landing page is the short answer to that problem: a dedicated page that delivers exactly what the ad promises, loads fast and asks for one thing.
Landing page design: what's included
- One goal per page: request a quote, book, buy or capture the contact. Just one. Everything that distracts from that goal comes out.
- A structure that converts: the promise at the top, proof that it’s true, objections answered and the call to action repeated where it belongs.
- Fast loading: in a campaign, speed is money twice over: it weighs on the page experience Google uses to charge you for the click, and on how many people are willing to wait for it to load.
- Connected tracking: conversions reporting to your campaign and to your analytics, so optimization is done with real data.
- Editable by you: you change copy, offers and dates without depending on anyone.
- Fixed scope: you know what’s included, what isn’t, how much it costs and when it’s delivered, before starting.
Landing page examples, with comments
More useful than a gallery of pretty screenshots is understanding why a landing page converts. Three structures that work, with comments:
Service with a quote request. At the top, the specific promise and who it’s for; in the middle, proof (cases, figures, real testimonials); at the bottom, a short form that asks for the minimum. The typical mistake: eight-field forms nobody fills out; you ask for the minimum you need in order to reply.
Launch. What’s coming, when, and a single action: leave your email or reserve. The typical mistake: telling the company’s whole history. In a launch, curiosity works in your favor; too much information kills it.
Google Ads campaign. The landing page headline repeats the ad’s promise, in almost the same words; the rest of the page exists to back up that promise and convert. The typical mistake: a single generic destination for ten different ads. Ad-to-page consistency shows in the cost per click and in conversion.
The proof
I don’t yet have a landing page published as a case with a client’s authorization: this page is new and I’m saying so plainly. The first project with permission to publish becomes the case on this page.
What is verifiable today is the part that weighs the most in a landing page: speed. In a documented speed rescue, a production site went from 45 to 94 on mobile PageSpeed, with the home page LCP going from 13.3 seconds to 2.3. That same loading standard is the floor for any landing page I deliver.
How I do it
- 01
Brief
Your offer, your campaign and what the person who lands on the page has to do. Without that, no page will work.
- 02
Structure
The message in the order that converts: promise, proof, objection answered and a single call to action.
- 03
Delivery
The page published, fast, with conversion tracking connected and editable by you.
What you get
- A page with a single goal and a single call to action, consistent with what your campaign promises.
- Measured fast loading, because speed weighs on the cost of your clicks and on conversion.
- Conversion tracking connected to your campaign, to optimize with data instead of blindly.
- A fixed-scope quote before starting: what's included, what isn't, the final number and the date.
How much does a landing page cost?
It's one of the most tightly scoped jobs in web development, and that allows something you can't do on large projects: quoting with a fixed scope. Before starting you know exactly what's included, what isn't, and the final number; no surprises halfway through. I don't have a list price because not all landing pages are the same (a simple lead capture page is not the same as a launch page with video and detailed tracking), but the quote arrives clear and complete.
Do I need a landing page, or is a page on my site enough?
If your site already loads fast and has a page that talks about exactly what your campaign promises, use it; I'll tell you that instead of selling you a landing page. A landing page is justified when the campaign promises something specific and your site talks about everything: a one-off offer, a launch, a service you want to test. In that case a dedicated page, with a single goal, converts better than a generic home page.
Does it work for Google Ads?
It's the main use case. A landing page for Ads needs three things: consistency with the ad (the page delivers what the ad promises), load speed (page experience weighs on the price you pay per click) and conversion tracking connected, so the campaign optimizes with real data instead of blindly. All three are included.
What do I need to have ready before starting?
The offer: what you sell, to whom, and what you want the person to do (request a quote, book, buy, leave their contact details). With that I structure the page and the message. If you have copy, photos or a brand, they get used; if not, we work with what there is. What I can't invent for you is the offer: if it isn't clear yet, you're better off sorting that out first.
How long until it's ready?
Since the scope is fixed, the timeline is fixed too: the quote includes a committed delivery date, not an 'it depends'. A standard landing page is measured in days, not months; the exact timeline depends on what yours includes and how ready the input material is.
Can I edit it myself afterwards?
Yes. The landing page stays editable so you can change copy, your offer's prices or dates without depending on anyone. And if the campaign calls for testing variants (another headline, another offer), that iteration can be quoted separately with the same fixed-scope approach.