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Sound familiar?

Your site is slow, nobody can find it, or it can no longer keep up.

I had a website built… and it did nothing for me.

heard on the first call, more often than you'd think

Free 30-minute diagnosis or browse the 13 services
The drop, week by week example

illustrative, not real data

01

It's slow and sales are suffering.

02

It was hacked or it's acting strange.

03

It doesn't show up on Google.

keep scrolling · symptoms and answers 13 services · 03 in-depth · 10 one-off
symptoms

Which one is yours?

The numbers I can show.

LCP −44%
Largest Contentful Paint on a WooCommerce auto parts store.
TTFB −92%
Time to First Byte on the e-commerce site of a company operating since 1978.
Sites scanned 25,399
Scanned by a scanner I built for my own research.

Each number links to its case: the before, the after and how it was measured.

Services

Three in-depth projects. Ten one-off jobs.

Thirteen service pages: who each service is for and what I deliver.

01 in-depth work

Personal data protection

The technical side of compliance: the controls working in your system, beyond the written policy.

see details →
02 in-depth work

Technical SEO audit

Your data, prioritized by impact, instead of a tool export.

see details →
03 in-depth work

Custom software

A system built around your operation: yours, auditable, with no lock-in.

see details →
04
WordPress development

Fast, well-built WordPress: the right approach for your case, rather than the same recipe for everyone.

 05
WordPress speed optimization

Speed should never be the goal in itself; speed is a tool that helps you convert more.

 06
WordPress security

I clean up the hacked WordPress site, close the way they got in and leave the site's security in order.
7 more services outside this selection 10 more services outside this selection See all services →
Architecture of in-house systems: Astro front end, FastAPI and Postgres core, and integrations with the Meta API and AI. ARCHITECTURE · IN-HOUSE SYSTEMS DIAGRAM users HTTPS API webhooks FRONT 99 PSI Astro public site · appointment booking static · fast · SEO CORE · IN PRODUCTION FastAPI · Postgres business logic · role-based access encrypted data · daily backups CUSTOM INTEGRATIONS Meta API · IA appointment confirmation · Claude / GPT payments · notifications illustrative · the same setup I use to build systems and move them into production: Astro + FastAPI + Postgres + integrations
How I work

What happens if you hire me

  1. 01

    Diagnosis

    30 minutes, free. 5 prioritized findings, with the evidence for each one.

    30 min
  2. 02

    Proposal

    Fixed scope, concrete deliverables and what's left out. No fine print.

    in writing
  3. 03

    Execution

    Visible progress and direct communication with me, not with an intermediary.

    depends on scope
  4. 04

    Delivery

    Documented and working. I explain what was done and how to maintain it.

    documented
Portfolio (11)

What's already working.

Full portfolio →
WordPressAstroFastAPICustom SystemHealthcare
flagship case

CM Vida Plena · clinical management system in production

The relationship started in 2021 with the brand and the website, and grew into the center's own system, which runs its daily operations today.

See the case →
baseline → 4
system modules in production
6.4s → 2.0s
content load time · mobile
baseline → Law 21.719
access log · sensitive data
WooCommerceCritical CSSWPOE-commerce
PMK Autopartes · mobile LCP −44% A WooCommerce store with almost 700 products where caching wasn't enough. The lever was Critical CSS per page type. See the case →
WooCommerceRedesignPerformancePHP 8.2
Comercial Moya · new website with online quotes for B2B sales Recovery after a hack, a new website with quotes and an ongoing relationship since 2018. See the case →
Security ForensicsWordPress MalwareThreat HuntingPython
wp-seguro · WordPress scanner at scale My own research in Python on 25,399 Chilean WordPress sites: two malware campaigns detected and the affected site owners notified. See the case →
Testimonials

What the people who hired me say.

"Francisco has broad technical skills in web development and SEO. Thanks to his work we were able to launch the e-commerce store of our small business, which has been running perfectly for years. He has also adapted to our requirements within the agreed deadlines, which gives us confidence in his work."
Photo of Nicolás Rebolledo Olave Nicolás Rebolledo Olave Founder · Didáctica Alquímica (translated from Spanish)
"Francisco was always attentive, delivered on time and gave advice to improve the quality of our websites. His teamwork, communication and time management skills are evident. I recommend his services in the technology field."
Photo of Jaime Leal Jaime Leal Director of Emotional Paycheck · LinkedIn Top Voice (translated from Spanish)
"A very good attitude and the technical skills to implement the Retail Rocket solutions at Bicisport. One of the best implementations I have had to supervise."
Photo of Jorge Olivares Jorge Olivares Revenue & Sales Leader · B2B SaaS LATAM (translated from Spanish)
"Francisco showed exceptional knowledge in the development and positioning of my website. Great willingness and efficiency in solving problems. I recommend his work without hesitation."
Photo of Felix Soumastre Dreiman Felix Soumastre Dreiman Journalist · founder of Buenasnoticias.cl (translated from Spanish)
"You have been key in the transition to our website 2.0 and in the successful rebranding process, and we are extremely grateful for that."
Gato Arcano team Online board game store · client 2021 to 2024 (translated from Spanish) See the case →

Who you'll be working with

Francisco Moroso
About me

I've worked with WordPress for more than ten years: custom themes, plugins, WooCommerce, optimization. In recent years I've expanded into systems of my own with FastAPI, Python and Astro, and AI integration with Claude and GPT in systems that are in production.

As my own research I run a scanner that audited 25,399 Chilean WordPress sites, and I build custom systems for clients in Chile and abroad.

I work remotely from Chile (UTC-3 / UTC-4), with hours that overlap with US and European business hours, in English or Spanish.

More than ten years in WordPressChile · remotesystems in production
See my background →

WordPress · JavaScript · FastAPI · Astro · Claude and GPT APIs

next step · 30-minute diagnosis

Shall we talk?

The first conversation is a free 30-minute diagnosis. If it's a fit, a proposal with milestones follows.

  1. 10′You tell me what's happening and what you expect.
  2. 15′I review it live and find the issues, with evidence.
  3. 5′I tell you what I'd do and in what order.
Tell me about your case and we'll book a time or by WhatsApp

free · no commitment · Francisco replies