about me · who works here
Hi, I'm Francisco
Developer and technical consultant. More than ten years building websites.
I work on my own and directly with whoever hires me.
the story
How I got here
I work with clients in Chile and the United States. I'm based in Chile (UTC-3 / UTC-4) and work remotely, with hours that overlap with US and European business hours. On every service page of this site you'll also see the cases in which hiring me isn't a good idea; if I see that the project isn't a fit for me, I say so before quoting.
I've worked with WordPress for more than ten years: custom themes, plugins, WooCommerce, optimization. In recent years I've expanded into systems of my own with FastAPI, Python and Astro, and AI integration with Claude and GPT in systems that are in production, such as the CM Vida Plena Console built around Chile's Law 21.719 on personal data.
I've worked with healthcare teams in the United States, where handling patient data follows strict rules (HIPAA). I run a productized WordPress optimization service of my own, and cases like 2eme come from there: it went from 45 to 94 in mobile PageSpeed. And I run wp-seguro, a WordPress scanner at scale, as my own research.
I work with a written contract and milestones for each project. You know what's delivered, on what date and how it's reviewed.
I write a blog in Spanish, with no fixed schedule, when there's something worth saying: what you'll find there (in Spanish) sums it up.
the record
From 2018 to today, case by case
Each milestone has a verifiable date and a published case page behind it.
- 2018Comercial Moya, the first long relationship hosting and web
It started with the website and the hosting. In 2022 came the rescue after a hack, and eight years later the new store with online quotes for B2B sales.
- 2020PetShop MG starts selling online e-commerce
Payments through Webpay (Transbank's card gateway, the main one in Chile) and the first real order in May. The store kept growing in layers: a new brand, a pharmacy with prescriptions and shipping across Chile.
Grupo AIMIV joins for hosting and maintenance maintenance - 2021Gato Arcano: sustained SEO in a niche seo
Redesign, development and ranking work until 2024. Organic clicks grew twentyfold over that period.
CM Vida Plena starts with the brand and the website health - 2023Three websites for Grupo AIMIV rebranding
A new brand rolled out across three websites (consultancy, construction and the group's corporate site), delivered in August and in production since then.
Mando Electric: B2B e-commerce with an industrial quote builder b2b - 2024Verdecorp: from position 76 to first place seo
The main keyword of the industry went from page eight to first place on Google, with a final report in April and follow-up afterwards.
Decogolf publishes its home decor catalog e-commerce - 2026The CM Vida Plena system running the operation today
Four modules in production for a medical center: billing, HR, appointment confirmation and payment reconciliation, with Chile's Law 21.719 on personal data built into the design rather than added on top. In parallel, Critical CSS per page type for PMK Autopartes and the mobile PageSpeed of 2eme from 45 to 94.
the trade
What I work with, and in what order
Tools, not certificates: this is what I use in paid work.
Where I have the most hours, and so where I find the source of a problem fastest.
- WooCommerce
- PHP and MySQL
- JavaScript
- Astro
- Tailwind CSS
First you fix what the site does wrong; writing new content on top of that is wasted money.
- Search Console and Analytics
- Structured data
- Core Web Vitals
- Critical CSS
- Content architecture
When WordPress is no longer enough, I prefer a small custom system over fifteen plugins.
- Postgres
- Claude API
- Google Sheets integration
- Process automation
- Data protection
next step
Tell me what you need
I reply myself, with what I'd do first and in what order. If it's not my area and I know someone who does it, I'll pass on their name.