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The problem
Most of the “audits” on sale are a tool export: 200 findings with no priority, half of them false positives, and in the end you still don’t know where to start.
A useful audit stands on your data: it reviews the technical side, crosses it with Search Console, measures in production, and gives you back 10 to 15 findings prioritized by impact on rankings or sales. With that you can decide what to fix first and what to let go without guilt.
If your case is simpler than that, if the site doesn’t show up at all, start with the guided diagnosis of why your page doesn’t show up on Google (in Spanish): it rules out the obvious before you commission an audit. If the site used to show up and lost positions, first read what to do when you lose rankings on Google (in Spanish).
What I do
Technical SEO audit, the core of the work:
- My own crawler with 45+ factors: it detects cannibalization, broken hreflang, an out-of-sync sitemap, badly implemented schema, redirect chains.
- Cross-check with Search Console (last 90 days) to prioritize by real impressions and clicks, rather than by what a tool assumes.
- Actionable findings, ordered by impact and effort.
If it applies to your site, I also add:
- If you sell online: I review your real sales data, straight from the database, to see what the WooCommerce dashboard doesn’t show: which products sell and which take up catalog space without selling, how many payments fail at the payment gateway, and catalog pages that compete with each other on Google.
- Performance: I measure the real load your user sees on mobile and what slows it down, with field data, not only the synthetic score.
- Security: the details are in WordPress security; here it comes in as one of the areas you can add.
What a manual audit sees that an automated checker doesn’t
A checker is a useful tool and I use one: it crawls fast and finds whatever can be defined as a rule. The problem is that it can only report what it knows how to count. These are things that show up when reviewing by hand, with your data alongside, and that don’t come out in an automated report:
- Two of your pages competing for the same search. The tool sees two valid URLs, with no errors. Only when you cross it with Search Console do you see that Google alternates between them and neither one manages to climb.
- Content that answers a different intent. The page is technically spotless and targets a search where people wanted to compare prices, not read a definition. No checker knows what the person searching expected to find.
- The
noindexthat does belong there. A tool flags everynoindexas a finding. By hand you can tell the one that shouldn’t be there from the one that’s correctly placed, and you catch the reverse case: indexed pages that should be out and are eating up crawl budget. - The page that performs and nobody is watching. High impressions, low clicks, a position stuck at the edge of the first page: it’s the cheapest opportunity on the site and it isn’t an “error”, so it doesn’t appear on any error list.
- What to fix first. It’s the part no tool can do for you: ordering the findings by what is costing you money today, with the real effort of your site and your team alongside.
That’s why the deliverable is 10 to 15 findings and not two hundred.
Real case
In the audit of a WooCommerce store, going down to the data first revealed an SEO problem that didn’t show up in any tool: catalog pages competing with each other on Google (cannibalization through URL parameters), taking positions away from one another. And along the way, something that didn’t appear on any dashboard: a relevant share of payments was failing at the payment gateway. Neither of the two was visible from the outside. The way forward was a plan of focused interventions, not a complete redesign. That’s what an audit is: finding what is costing you rankings and money, and that nobody was watching.
It’s not an isolated case: Verdecorp’s climb to first place on Google started exactly like this, with the audit from my own crawler as the map for all the work that followed. And Grupo AIMIV, after three sites and six years of maintenance, came back in 2026 to commission exactly this: the technical and ranking diagnosis of their main site.
The audit is the map: the in-depth diagnosis of what is happening and what to do about it. If you then want someone to carry out that work on an ongoing basis, that’s the job of a technical SEO consultant.
How I do it
- 01
Narrow the scope
I start with your technical SEO and, when it applies, add e-commerce, performance or security. I don't audit everything just for the sake of it.
- 02
Go down to the data
Cross-check with Search Console and, when it applies, with your real sales data. Your reality, rather than a tool export.
- 03
Prioritized report
10-15 findings ordered by impact on rankings or sales, with what to fix first.
What you get
- An in-depth report with 10-15 findings prioritized by impact, instead of two hundred with no order.
- The reality of your site as your data shows it, beyond what the dashboard says.
- For each finding: what it is, how much it weighs and how much effort it takes to fix.
- The map to decide for yourself what to carry out and with whom: your team, whoever you prefer, or me.
What is a technical SEO audit?
It's an in-depth diagnosis of why your site isn't performing in Google, done on your real data rather than on a tool's generic report. I review the technical side (indexing, architecture, schema, load speed), cross it with your Search Console to see what is bringing you impressions, and give you back a short, prioritized list of what to fix first. The goal is to know what to change so you show up and sell more, rather than a review of the site 'in general'.
How much does an SEO audit cost?
It depends on the size of the site and how many areas we cover, so I don't have a list price. What I can tell you: an audit done by hand on your data costs more than a tool's automated report, and it's worth the difference precisely because it tells you where to start instead of handing you a list with no order. In the free diagnosis we narrow down the scope before I quote anything.
How is it different from a tool's free report?
A tool's report hands you hundreds of findings with no priority, and in the end you still don't know where to start. My audit goes down to your data and your Search Console to give you back a short list, ordered by real impact on rankings or sales. The tool tells you what is 'wrong'; I tell you what to fix first.
How long does it take?
It's in-depth work, not a five-minute automated report, so it takes its time depending on how many areas we cover and how large the site is. In the free diagnosis we define the scope and I give you a real deadline with a date, not an 'I'll send it when it's ready'.
What do I get at the end?
An in-depth report with 10-15 findings prioritized by impact and effort, each one with what it is, how much it weighs and what it takes to fix. With that you decide what to carry out and with whom: your team, someone else or me. The report is yours and it's just as useful if you continue on your own.