On this page
The problem
A large part of the web design market in Chile competes on price, and it shows in the result: sites that look good on launch day, but that nobody can edit, that don’t show up on Google and that take a while to load on the phone where your customer opens them. Two years later they have to be redone, and the cheap option ends up costing double.
A professional website is something else: a sales tool. It loads fast, explains what you sell in the words your customer uses to search for it, and turns visits into inquiries you can measure. That’s the standard I work to, and that’s why every case in my portfolio shows figures with a source and a period, rather than pretty screenshots.
Website design and development: what I do
I’m based in Chile and work remotely with clients in Chile and abroad. I take care of the complete site, from the diagnosis to going live:
- Corporate or presence site: the pages that explain what you do and why to choose you, written from what your customer searches for, not from stretched-out lorem ipsum.
- Online store: catalog, online payments and quote builders to sell directly from the site, from dozens up to hundreds of products.
- A website you can manage yourself: WordPress with safe editing. You update text, photos and products without depending on anyone or paying for each change.
- Redesign of an existing site: when the website got old or stopped selling. What already ranks is kept, and what holds it back gets fixed.
- Baseline speed and technical SEO: the site is born fast on mobile and measurable in Search Console, instead of being “optimized later”.
- Forms and personal data handled properly: consent and privacy aligned with Chile’s Law 21.719 on personal data from the design stage, not as a patch.
Web design or WordPress development?
The two services overlap, and that’s on purpose. This page is for you if you need a website for your company and want the complete result: design, content, speed and measurement. If what you’re looking for is the technical role, a website developer for a custom theme, your own plugins or integrations, that part lives in WordPress development.
Two neighboring projects have their own page: if the site is for selling online, WooCommerce online store; if what you need is a single page for a campaign, landing page for campaigns.
Web design agency or working directly?
A web design agency makes sense when you need a full team operating every month: campaigns, graphic pieces, several fronts at once. To build the website of a company or SME, working directly with the person who makes it usually gives you more for what you pay: the technical decisions are made by the person you talk to, the budget doesn’t fund overhead and nobody rotates your account. If your case really needs an agency, I’ll tell you in the diagnosis.
Real case
Comercial Moya, a machinery distributor in business since 1978: a new website with an online quoting system for their B2B catalog, and then the performance work that cut server response time by 92%. A relationship that is now 8 years long.
Gato Arcano, a board game store: rebrand, new store and sustained SEO. Organic clicks from Google multiplied by 20 during the 2021 to 2024 engagement, and the traffic held up after the work ended.
Grupo AIMIV, a transportation engineering consultancy: brand change and three sites in production, with hosting and ongoing maintenance since 2020. Five of the seven service terms in their industry are still in first position on Google in 2026.
Every figure is on the case page, with its source and period.
How I do it
- 01
Diagnosis
You tell me about your business and I review what the site has to achieve. I give you the scope, a clear quote and real dates.
- 02
Build
I design and build the complete site: content, speed and baseline technical SEO, with visible progress along the way.
- 03
Delivery
The site in production, analytics connected and training so you can edit it yourself.
What you get
- A professional website in production, fast on the phone and designed to get you contacted, beyond just looking good.
- A site you manage yourself: you edit content and products on your own, with training included.
- Baseline technical SEO and analytics connected (Google Analytics and Search Console) from day one.
- The access and the domain under your control, without being tied to me.
How much does it cost to build a website?
In the Chilean market there's a bit of everything: self-service templates that cost little more than the hosting, agencies with monthly plans and custom projects costing several million Chilean pesos. The range is that wide because a 'website' can be anything from a business card to a complete store. I don't have a list price: I quote by scope, detailing what each item includes. In the free diagnosis I give you a real estimate with dates, before you commit to anything.
Can I manage the website myself?
Yes. I build on WordPress precisely for that reason: you end up editing text, photos, products and prices yourself, without paying anyone for each change. I hand over the site with a short training session and a guide to what to touch and what not to, so you can manage it without being afraid of breaking it.
How long does it take to get a website ready?
A well-made presence site takes weeks, not days or months. A store or a site with a catalog depends on how many products you have and how organized the information is today. In the diagnosis I set milestones with verifiable dates, and I move forward showing you the real site working, not endless mockups.
Should I hire a web design agency or work with a consultant?
It depends on your scale. If you need campaigns, graphic pieces and a full team every month, an agency makes sense. For the website of a company or SME, working directly with the person who builds it usually gives you more: you talk to the person who makes the technical decisions, not to an account executive, and your budget pays for work, not for overhead.
Do you build websites for specific industries, like law firms, clinics or real estate agencies?
Yes. I've built sites for healthcare, industrial distributors, specialty stores and engineering consultancies, among others. More than an industry template, what matters is understanding how your customer searches for you and what they need to see in order to contact you. That gets defined in the diagnosis and it shows in the result.
What happens to my site after launch?
I don't disappear. I leave the site documented, with the access under your control, and I tell you what maintenance it needs and how often. You can take it with me or with whoever you prefer: several clients have been working with me for years because the site kept working, but I don't tie you in.