The challenge
Verdecorp turns industrial waste into soil amendments, and its buyers don’t find it by browsing: they search Google for a supplier using precise industry terms, and the site didn’t show up in those searches. That’s why the work started with a technical diagnosis that sorted out where the problem was and what was worth ranking for, before any content was written.
What I did
In-depth SEO consulting work, organized around a diagnosis:
- Technical audit with my own crawler (45+ factors): the diagnosis that organized all the work that followed
- Site architecture and on-page: content structure, semantics, internal linking
- Content strategy for the industry’s commercial searches
- Core Web Vitals and visual adjustments for the credibility the sector demands
- Position tracking by keyword, with monthly reports
Result
The industry’s main keyword climbed from position 76 to first place on Google, where it has stayed, and organic sessions tripled in the first six months of work.
The clearest signal came from the client: they renewed the SEO work in 2025 based on those results, and the relationship is still active, with monthly reports since 2023.
The starting point
A circular economy company that turns industrial waste into soil amendments: a technical industry with serious buyers, and a site that didn't show up in the searches where those buyers look for a supplier.
